To better serve the company and create a better perception in the marketplace, Toshiba America Medical Systems combined two separate internal staffs

If you want to have a great B-to-B email program that generates solid leads, the beginning is a great place to start. That means asking the right questions on your sign-up form, crafting an engaging welcome email and enticing your prospects to open that email with a solid subject line. Megan Feltes, sales content specialist…

When it comes to leads, it's tempting to think that more is better. But the truth is, enough is

New partnership focused on merchant-centric solutions for online to offline commerce

Conversion202 lets online marketers test and optimize their website with click and drag simplicity. SAN FRANCISCO, CA, September 2, 2011 -- Traacking202, Inc., a PPC solutions provider, has launched Conversion202...

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Funding Secured after Fortune 500 Companies and Online Publishers Adopting Adility's Disruptive Approach Enabling Online to Offline Commerce

"NFL football players and team owners are back to playing, children are back at school, and paid search marketers are back to buying keywords," writes Craig Macdonald, chief marketing officer and vice president of products for Covario. The company projects that paid search will rebound in the third...

Aggregating data from the likes of Simply Zesty, Pingdom and Google, Search Engine Journal offered a neat visual overview of the social media landscape in an infographic titled "The Growth of Social Media." Among the many tidbits of information is a listing of the most popular social media sites utilized by...

According to comScore, Google's Android mobile operating system crossed the 40 percent threshold during the three months ending in July. Also, more than 82 million people in the U.S. owned smartphones during this period.