When people across America receive Procter & Gamble’s “Give Education brandSAVER” in their newspapers, they will find a note from Grammy Award-winning recording artist John Legend.

Providing a consistent retail experience across multiple channels is still a relatively elusive reality in shopper opinions. But it’s not just customers who are feeling this way.

We all realize the importance of social networking in marketing, but what sites should your brand use? According to the S-Net (The Impact of Social Media) study, LinkedIn now boasts the title of “most important social network.” This survey by ROI Research, Inc., sponsored by Performics, surveyed 2,997 active social networkers to discover that 59%…

From the classical Greco-Roman world through the later parts of the medieval periods, there have always been humans who practiced alchemy, the quest to turn ordinary base metals into gold. As it became clear that such a process was for all intents and purposes impossible, the practice faded from the scene. However, the perception that…

San Francisco's Pet Camp doesn't use email to hard sell it's pet boarding and care services. Instead, it uses the inbox to build the emotional connection with dog and cat owners.

How sure are you that the email lists you acquire are sanitized? That whomever you obtained them from understands "freewill opt-in" and CAN-SPAM compliance the same way that you do?

NBA and Sprite have opened a public vote for the “Sprite Slam Dunk Showdown Championship.”