Day: July 19, 2011

• Agencies

  P&G Coupon Redemption Triggers Donations to Aid School Dropouts

  When people across America receive Procter & Gamble’s “Give Education brandSAVER” in their newspapers, they will find a note from Grammy Award-winning recording artist John Legend.

• Agencies

  Optimizing Loyalty Across Multiple Channels

  Providing a consistent retail experience across multiple channels is still a relatively elusive reality in shopper opinions. But it’s not just customers who are feeling this way.

• Social

  What Social Network Matters for Your Brand

  We all realize the importance of social networking in marketing, but what sites should your brand use?

  According to the S-Net (The Impact of Social Media) study, LinkedIn now boasts the title of “most important social network.” This survey by ROI Research, Inc., sponsored by Performics, surveyed 2,997 active social networkers to discover that 59% consider having a LinkedIn account to be the most important. Fifty percent of respondents visit the site weekly, while 20% visit it daily. So your company should get onboard with LinkedIn, right?

• Agencies

  Transform Your Customer Database Into a Goldmine

  From the classical Greco-Roman world through the later parts of the medieval periods, there have always been humans who practiced alchemy, the quest to turn ordinary base metals into gold. As it became clear that such a process was for all intents and purposes impossible, the practice faded from the scene. However, the perception that something of limited value can be repurposed in such a way that it can exponentially increase its value remains alive and well. In this instance, call it alchemy in the form of the customer database.

• Email

  Email Helps Pet Camp Connect With Customers

  San Francisco’s Pet Camp doesn’t use email to hard sell it’s pet boarding and care services. Instead, it uses the inbox to build the emotional connection with dog and cat owners.

• Email

  Email List Rental: Why You Need to Know Where Your Names Have Been

  How sure are you that the email lists you acquire are sanitized? That whomever you obtained them from understands “freewill opt-in” and CAN-SPAM compliance the same way that you do?

• Agencies

  News Brief: NBA and Sprite

  NBA and Sprite have opened a public vote for the “Sprite Slam Dunk Showdown Championship.”