July 2011 - Chief Marketer

Alternative Med Doctor Uses Mail to Sell Franchises

A California-based alternative medicine doctor has used a combination of direct mail, local space advertising and live events to recruit doctors to open franchises around the country.

Direct Marketing | Print

Call Centers Integrating with Online Media: Special Report

Gone are the days when a call center merely existed to take orders and maybe upsell a caller on additional products or services. Today’s call center is integrated with online customer service and social media channels to develop and nurture customer relationships.

Direct Marketing | Print

List Appending 101: Tips to Remember

Just as marketers are always looking to new vehicles for expanded communication delivery, so too do we need to start looking at new ways of expanding the almost limitless possibilities of our data and appending procedures. Here’s a primer on three ways you can add value to your list with appended data.

Engagement

Why Black Friday Should Merit Attention Throughout the Year

Black Friday is coming. That Friday before Thanksgiving has been a boon for retailers, jumpstarting the holiday shopping season by offering door-buster deals starting in the wee hours of the morning to get consumers in a buying mood that hopefully lasts through the New Year. But retailers, eager to replay the day and generate sales, are watering down its effects by marketing and using the term, and its connotation at other times of the year.

Feature Update: HitPath® kicks Suppression List Management Up A Notch.

New Orleans – July 26th, 2011 The HitPath team recently released a set of upgrades to its already strong proprietary suppression list management tool set. The suppression tools come as part of HitPath’s all-in-one software solution, geared towards enterprise level performance marketing professionals…

435% Improvement in Facebook Ad Campaign Conversion Rates When Targeting Existing Fans

According to TBG Digital’s “Global Facebook Advertising Report: Q2 2011,” marketers would do very, very well to run Facebook ad campaigns targeted at existing fans versus targeted at non-fans.

Lessons in Scale from AGT

On multiple occasions in the past, we have admitted our prediction for consuming more tv than the average person in our industry does. Then again, given that so many people seem to have abandoned any form of live television, watching more than…

Click and Action Rates Surge for Ads Shown at Least Five Times

A recent paper from Casale Media titled “The link between ad placement & performance” aimed to test the hypothesis that “not all impressions are created equal.” It did this by examining the effect of three ad placement variables — page positioning, view order and frequency – on campaign performance.