A California-based alternative medicine doctor has used a combination of direct mail, local space advertising and live events to recruit doctors to open franchises around the country.

Gone are the days when a call center merely existed to take orders and maybe upsell a caller on additional products or services. Today's call center is integrated with online customer service and social media channels to develop and nurture customer relationships.

Just as marketers are always looking to new vehicles for expanded communication delivery, so too do we need to start looking at new ways of expanding the almost limitless possibilities of our data and appending procedures. Here's a primer on three ways you can add value to your list with appended data.

Black Friday is coming. That Friday before Thanksgiving has been a boon for retailers, jumpstarting the holiday shopping season by offering door-buster deals starting in the wee hours of the morning to get consumers in a buying mood that hopefully lasts through the New Year. But retailers, eager to replay the day and generate sales,…

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On multiple occasions in the past, we have admitted our prediction for consuming more tv than the average person in our industry does. Then again, given that so many people seem to have abandoned any form of live television, watching more than...

Our industry has pooled together people from all walks of life. We'd say both young and old, but really it's more like young and a few old. I suspect, though, were we to collect stories of how people ended up in performance marketing, we would find some...

A recent paper from Casale Media titled "The link between ad placement & performance" aimed to test the hypothesis that "not all impressions are created equal." It did this by examining the effect of three ad placement variables -- page positioning, view order and frequency - on campaign performance.

Last year Globalizer invaded Fenway Park, this year they are taking over Citi Field!

According to TBG Digital's "Global Facebook Advertising Report: Q2 2011," marketers would do very, very well to run Facebook ad campaigns targeted at existing fans versus targeted at non-fans.