June 30, 2011 - Chief Marketer

Yes, Social Coupons Do Drive New Business: ForeSee Study

Since their inception, social coupons such as those promoted by Groupon and LivingSocial have been dogged by the reputation that they don’t work very well to create new, loyal customers.

But a new study suggests that social coupons—now morphed into `Daily Deals`–may be in fact be very effective at attracting new business. After that, building the loyalty is up to the merchant

Early Morning and Weekends Are Best for Emails (and Abuse Reports)

Using data from Dan Zarrella and Pure360, KISSmetrics examined the effect of timing for email marketing in its report, “The Science of Social Timing Part 2: Timing & Email Marketing.” A notable trend is that early mornings and weekends are optimal for many email metrics.

56% of Consumers Say Facebook Influences Purchase Decisions

According to data from Compete, 55.8 percent of Facebook users say their purchase decisions have been influenced by Facebook pages, while 66.1 percent of Twitter users say their purchase decisions have been influenced by Twitter feeds.

Apps: 56% of Activity on Android Smartphones

Recent data from Nielsen breaks down mobile activity on Android smartphones. The numbers also examine the best forms of discovery for smartphone apps.

The Week in Review

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Google and Social – Do They Compute?

We remember coming across a presentation by a Google employee that made its way viral, leading many to presume that the company was hard at work on a competitor to Facebook. What we didn’t realize is that this presentation by Paul Adams, a…

Is It A Bubble and Do We Want It to Burst?

Just recently, we came across a chart that Business Insider put together. It showed the stock price of a small publicly traded company who announced they acquired a six million dollar stake in Facebook. The next day, the stock shot up. As there was not…

Webxu Announces Launch of Bonus Interactive, Inc.

Webxu Connects Targeted Consumers with Quality Online Offerings.

InfiniteTraffic hires new Director of Affiliate Relations!

Facebook and American Express create new currency for advertising spend

This morning, Facebook and American Express announced that cardmembers will now be able to pay for Facebook ads using Membership Rewards points, marking the first time any company has connected a rewards program to advertising spend. It is also the first time, to our knowledge, that a rewards program was used to generate demand for goods and services, rather than cutting costs, which is what most programs are designed to do.