Yes, Social Coupons Do Drive New Business: ForeSee Study
Since their inception, social coupons such as those promoted by Groupon and LivingSocial have been dogged by the reputation that they don’t work very well to create new, loyal customers. But a new study suggests that social coupons—now morphed into `Daily Deals`--may be in fact be very effective at attracting new business. After that, building…