- Chief Marketer

7 Simple Steps to Successful Social Media Promotions

In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. But while there is great promise, when it comes to promotions, many have struggled with how to go about it.

Direct Marketing | Print

Tablecloth Marketer Launches DRTV Effort

A Pensacola, FL marketer of table covers is looking to expand its reach further into direct response television and catalogs after some initial success with social media.

Q&A: Mandel Sees Strong B-to-B, Tough Consumer List Arena

Lon Mandel may have slowed his organization’s acquisition pace, but he’s hardly resting on his laurels.

Mandel, the founder, president and CEO of Specialists Marketing Services, Inc.—as well as the DMA’s 2011 List & Data Leader of the Year Award recipient—has shifted from the strategy which brought several different operations under his company’s umbrella to an organic growth strategy.

Direct Marketing | Print

Using Consumer Spending Data to Target Your Audience

More than one-quarter of American consumers have little or no credit. Experian research finds that 40.4% of adults who have a household income of $100,000 or higher have less than $20,000 to spend a year on discretionary goods and services.

Purina Steps Out with a Smartphone Dog-Walk App

The Purina Petometer, a free app for iPhone and Android, lets owners upload photos and profile data for up to six dogs and share details and locations of those walks with their Facebook friends

Data & Analytics

Can Groupon Grow Up?

The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

Getting Technical on B-to-B

If you are looking to reach information technology(IT) professionals, then you are in a great position to leverage data from the B-to-B marketplace.

Mobile

Many Roads to Mobility

Chief Marketer’s 2011 Mobile Marketing Survey tracks the way brands are going where the customers go

Chief Marketer Listline June 13

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

Data Driven ROI

Salin Bank’s Multichannel Efforts Have A Local Focus

Salin Bank is “Your Indiana Family Bank”, according to one campaign’s tag line. And the institution is using a mix of mail, email, radio, video, Web advertising and live events to bring that message home.