In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. But while there is great promise, when it comes to promotions, many have struggled with how to go about it.
A Pensacola, FL marketer of table covers is looking to expand its reach further into direct response television and catalogs after some initial success with social media.
Lon Mandel may have slowed his organization’s acquisition pace, but he’s hardly resting on his laurels. Mandel, the founder, president and CEO of Specialists Marketing Services, Inc.—as well as the DMA’s 2011 List & Data Leader of the Year Award recipient—has shifted from the strategy which brought several different operations under his company’s umbrella to…
More than one-quarter of American consumers have little or no credit. Experian research finds that 40.4% of adults who have a household income of $100,000 or higher have less than $20,000 to spend a year on discretionary goods and services.
The Purina Petometer, a free app for iPhone and Android, lets owners upload photos and profile data for up to six dogs and share details and locations of those walks with their Facebook friends
The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.
If you are looking to reach information technology(IT) professionals, then you are in a great position to leverage data from the B-to-B marketplace.
Chief Marketer's 2011 Mobile Marketing Survey tracks the way brands are going where the customers go
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...
Salin Bank is “Your Indiana Family Bank”, according to one campaign’s tag line. And the institution is using a mix of mail, email, radio, video, Web advertising and live events to bring that message home.
