Levi’s Curve ID Builds Buzz with Authentic Blogger Voices

|  by Brian Quinton

Jeans brand Levi’s wanted to generate some buzz earlier this year around their new Curve ID line of women’s jeans—jeans specially constructed for a woman’s shape, not her size, and based on reducing thousands of body scans of actual jeans customers down to four basic “templates”. The company was planning to launch trunk shows for…