Topic
Day: March 25, 2011
-
Acquisition
Wrangler Goes to its Customers for the Next New Jean Design
Wrangler is going back to its roots with a jean design competition that wraps up with the winner’s project appearing as part of the “Next Blue” jean collection launching this fall.
-
Direct Marketing | Print
Broker Roundtable: How important are PURLs becoming as a data source?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important are personal URLs (PURLs) becoming as a source for gathering data on customers and prospects?