Day: February 4, 2011
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Email
SnagAJob.com Snags Back Inactive Email Subscribers
Knowing that you should establish an email win-back program is quite different from knowing how to establish said program. SnagAJob.com’s recent test, which generated a 10% response among inactive subscribers, shows one way of setting up a successful retention campaign.
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Agencies
Microsoft Triples Response Rates via Database Marketing
A new database marketing model has helped Microsoft lift prospecting email and telemarketing response rates by as much as 300%.
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Agencies
Five Keys to Mobile-Ready Email Design
We’ll spare you the statistics regarding how many more people are reading their email on smartphones as opposed to traditional computers—you know that the number is increasing dramatically. What you might not know, however, is how best to craft your emails so that smartphone users can read and respond to them as easily as can those viewing them on computers.
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Email
Nine Ways to Get Customers to Fall in Love with Your Email Marketing
When it comes to email marketing, the last thing you need is for your customers to take you for granted. Here are nine ways to connect with your subscribers through every stage of the relationship
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Agencies
Holiday Retailers Win Facebook Friends and Social Influence with UGC, Promotions: Study
According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season