Some promotions for movies and DVD releases use barcodes to offer behind-the-scenes glimpses, on the theory that their biggest fans or most motivated audiences will value that content as much as a giveaway
HHGregg: the appliance and electronics company launches today the “12 Gifts of Christmas” promotion. Through Dec. 20, consumers who register at www.hhgregg.com/hhgives will get the chance to win a different LG product each day
Moss Networks announces the inaugural Ultimate Affiliate Event (www.UltimateAffiliateEvent.com) taking place on January 9, 2011, to kick start Affiliate Summit West, the premier affiliate marketing conference in Las Vegas.
Almost six months ago, the Wall Street Journal published an article titled, "The Web's New Gold Mine: Your Secrets." They prefaced the piece by saying, "A Journal investigation finds that one of"...
The Federal Trade Commission (the "FTC") recently announced its long-expected Mortgage Assistance Relief Services ("MARS") Rule (the "MARS Rule"). Under the MARS Rule, the FTC will subject...
According to the latest MobiLens report from comScore, smart phones are now owned by a quarter of all mobile subscribers, and Android is continuing its greedy surge in the smart-phone OS market.
Despite the Internet's heralded usefulness for targeting ads and reaching the right consumers, a recent Adweek Media/Harris Poll survey found that the majority of adults in the U.S. say they disregard Internet ads more than they ignore ads on other media.
According to Kenshoo's "2010 Online Holiday Shopping Report," search advertising budgets and total online sales transactions were both up during the 26-day period ending with Cyber Monday from their levels last year.
According to eMarketer, the continually struggling economy will direct ad dollars toward the Internet. This means that after shrinking in 2009, U.S. online ad spending is set to see healthy growth for the next several years.
Veteran Interactive marketer Jim Lillig joins digital agency Wheaten & Wheaten as their Executive Vice President after leaving Offervault and OfferMobi. His addition to the team signals Wheaten's ambitions to move into the mobile space as well as shore up key Fortune 500 advertiser accounts.
