Day: October 6, 2010

• Agencies

  “Old-Fashioned” Analytics Leads to Double-Digit Gains for GaelSong

  A cataloger of Celtic merchandise, GaelSong has been enjoying impressive year-on-year growth. And the company achieved this lift not by implementing cutting-edge Web 3.0 technology or launching splashy social media campaigns. Rather, says vice president/general manager Tom Steele,

• Social

  Going Global With Your Social Media Strategy

  The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.

• Agencies

  Southwest Offers “A-Ticket” Status as Rapid Rewards Sweeps Prize

  A hit in 2009, Southwest Airlines’ “Partnerpalooza” promotion is circling around for a second flight. And this year, in addition to a fistful of free tickets, entrants into the loyalty-based contest can win something many Southwest passengers cherish: automatic “A ticket” status for a full year

• Agencies

  Maritz Partners with Bunchball to “Gamify” Loyalty Programs

  Maritz has partnered with Bunchball, which brings expertise in using game mechanics to attract new members and increase activity

• Agencies

  One Essential Question for Every Loyalty Marketer

  Within the first hour I talk with anyone new about customer loyalty, they inevitably ask, “What do you think is the best loyalty program out there?”

• Agencies

  P&I Postscripts-Staples

  Staples has extended its partnership for five more years with Parago, a provider of reward programs, as its primary incentives vendor

• CMO, CIO Divide Leaves Strategy In No Man’s Land

  Does technology breed tension? The requirements of digital-age marketing would seem to indicate so, according to a new study. Marketing departments are pushing for ever-faster turnaround times from information technology departments, while the IT service providers are not necessarily receiving clear guidance as to how high a priority each request represents.