Search can be a powerful tool for pinpointing global market opportunity and driving high ROI customer acquisition

If you see a shopper standing around the coffee isle looking a bit confused, they may be searching for Eight O'Clock Coffee but not recognizing the new packaging

Marketing services firm Maritz has acquired evolve24, an analytics and social media research firm. The acquisition puts evolve24 under the Maritz Research umbrella. Evolve24 uses a variety of traditional and social channels to measure audiences

There aren’t too many awards more fitting for a direct marketing teacher than the Direct Marketing Club of New York’s Silver Apple. One of this year’s recipients, Christine Slusarek, has taught direct marketing at New York City’s Fashion Institute of Technology (FIT) for six years. As part of her syllabus, she draws on more than…

If time equals money, and improved processes equal time, it’s easy to see what benefit integrating your digital technologies and data can provide to your business—especially if the result will help fuel deeper engagement with your customers.