Don’t Be Afraid to Change Course
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At the E-mail Controls with… Groupon’s Andrew Kordek
Implementing e-mail deliverability reporting, launching a welcome program, tweaking headers: Groupon
Top Questions on Marketers’ Minds
In January, my focus at Performics shifted back to my first passion, client services. With a few months under my belt meeting and talking extensively with our client partners coast to coast, I've noticed some common themes in conversations. Some of these topics may be on your mind too.
Wayne, Steve Roberts Out at InfoGroup’s Edith Roman
Wayne and Stevan Roberts, the co-presidents of The Edith Roman Co., are no longer with the list brokerage and management firm, according to a statement from parent firm InfoGroup.
Royal Mail Names Greene CEO, May Revive Privatization
Royal Mail Group has named Moya Greene chief executive. Greene, currently president/CEO of Canada Post Corp, will take up the post in the middle of July.
Beyond Commerce to Acquire WebYes
Beyond Commerce Inc. has signed a letter of intent to acquire WebYes llc, an online lead generation network.
Adenyo Signs Licensing Deal With InferSystems
Adenyo, a mobile marketing software company has signed a licensing agreement with InferSystems Corp, to use its predictive analytics engine, which can be applied to enhance online and offline customer prediction tools.
Virginia University Taps Marketlinkx Direct
Virginia University of Lynchburg has chosen Marketlinkx Direct Inc. as its agency of record.
E-mail Opt-In Best Practices
So you
Four Potential E-mail Needle-Movers
One of the more challenging aspects of e-mail marketing is finding your needle-movers: the elements of your campaigns that, when tweaked, will generate the greatest lift in response and revenue. Here are a few to consider testing
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