Social & Email Marketing: The Dynamic Duo
Using Email Marketing to Convert Social Media into Revenue. Free Live Webinar - Thursday, May 20, 2010 - 2:00 p.m. ET / 11:00 a.m PT
Knorr to Put Recipe Contest Finalists in Marketing Blitz
Knorr has a long history with the Latina community with more than half of Hispanics using Knorr products in their kitchens
GMR Marketing in Deal with Agency in Poland
GMR Marketing has formed a licensing deal with Poland-based Communication Unlimited, a large engagement-marketing agency
Spending on Music Sponsorships Jumps 4.2%: IEG
Marketers are increasing their spend on sponsorships of music, festivals and tours this year, a vital passion point for consumers
News Brief-Sears
SEARS HOLDING: has signed a multi-year agreement with Edwin Watts Golf Shops, LLC, one of the world’s largest specialty golf retailers, to establish the first U.S. based
Social Media Campaigns That Moms Love
Identifying Mom is the easy part—who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity.
Raitt Explains Decision To Resign As DMA Chair
Eugene R. Raitt, who was elected chairman of the Direct Marketing Association
R/GA Will Open Brazilian Office
R/GA will open R/GA Sao Paulo, Brazil, on May 3.
Loyalty 360 To Offer LoyaltyOne, Epsilon Thought Leadership
The Loyalty One and Epsilon businesses of Alliance Data have inked a sponsorship agreement with The Loyalty Marketer
