Holiday Ad Budgets Flat: Study
More than half (55%) of retailers say their 2009 advertising budget is flat this holiday season, up from 43% in 2008, according to a study conducted by accounting firm BDO Seidman LLP.
Learning From the Other Side of the Marketing Biz
You know how Alice in Wonderland stepped through the looking glass and got a whole new perspective on life. Well, I just did that (again.)
How Brands Can Use Digital to Create Customers
When you hear the term "connected consumer," what comes to mind? If you're like me, you see a teenager with an iPhone surfing the Internet, listening to Pandora and cruising through an H&M. You might not picture yourself, but perhaps you should.
As Expected, More Shoppers Spend Less Over Black Friday Weekend: NRF
To the chagrin of retailers, shoppers lived up to projections that while more people would be out at the malls, they would spend less over the Black Friday weekend
DMEF Launches First-Ever Phone-A-Thon
The Direct Marketing Educational Foundation (DMEF) is debuting its inaugural telethon starting on Nov. 30. The organization hopes to raise $80,000 in donations by the end of the year.
Black Friday Metrics Show Online Consumers More Focused
Online shoppers clicked in, made their purchases and left, according to analysis of Black Friday e-commerce site patterns. More, along with The Kibbitzer's Take, follows.
J. Crew Direct Sales Gain Strength in Third Quarter
J. Crew Group, Inc. recorded revenue of $414.1 million during third quarter 2009.
Computer Services Joins With RewardsNow In Bank Loyalty Programs
Computer Services, Inc. has inked a partnership with RewardsNow, Inc.
Liquid Motors Names Stremel Strategic Sales Manager
Liquid Motors Inc., an online marketing services firm for automobile dealers, has named John Stremel as strategic sales manager.
HealthWarehouse.com Revenue Surges 154%
HealthWarehouse.com Inc., an online pharmacy, reported a net loss of $619,114 for the third quarter, compared to a net loss of $186,299 in the prior year.
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