Open Rates Rise Again: Epsilon
E-mail average open rates have edged up for the fourth quarter in a row, according to a study released today by marketing services provider Epsilon. Average open rates
Q Interactive Buys Lead-Gen Firm Vente
Pay-for-performance ad network Q Interactive announced today it has acquired Vente
Gunfight at the DMA Corral
Oh, the irony. A dissident board member of the Direct Marketing Association has launched a campaign against the DMA using the one channel the organization has arguably struggled with most
MukherJee Assumes CMO Post at Frito-Lay North America
Ann Mukherjee has been named senior vice president and chief marketing officer for the Frito-Lay North America business unit, parent PepsiCo said yesterday
New Rule for Marketers: Mandatory Disclosure When Working with Online Bloggers
The Federal Trade Commission yesterday released updated guidelines on testimonials and endorsements used in marketing
Only 37% of Marketers Know Customer Channel Preferences: Study
A new study has found that even though most marketers are executing multi-channel campaigns, less than half have know which channels their customers actually prefer
Circle One Hires Senior Interactive Designer
Circle One Marketing has hired Rafael Bahamon, as senior interactive designer
News Briefs
DIET COKE: has kicked off its second season of “Style Series” the live online entertainment and lifestyle program
Riding the Google Wave to Social Marketing
Over the last few weeks there has been a great deal of buzz around Google Wave, which builds on the concept of cloud computing.
The Positive Impact of Ratings and Reviews
YouTube’s blog post last week about the overabundance of 5-star ratings—and whether this preponderance of the positive calls into question the very effectiveness of ratings systems —sparked a lot of commentary.
