Day: October 6, 2009

• Email

  Open Rates Rise Again: Epsilon

  E-mail average open rates have edged up for the fourth quarter in a row, according to a study released today by marketing services provider Epsilon.

  Average open rates

• Email

  Q Interactive Buys Lead-Gen Firm Vente

  Pay-for-performance ad network Q Interactive announced today it has acquired Vente

• Email

  Gunfight at the DMA Corral

  Oh, the irony. A dissident board member of the Direct Marketing Association has launched a campaign against the DMA using the one channel the organization has arguably struggled with most

• MukherJee Assumes CMO Post at Frito-Lay North America

  Ann Mukherjee has been named senior vice president and chief marketing officer for the Frito-Lay North America business unit, parent PepsiCo said yesterday

• New Rule for Marketers: Mandatory Disclosure When Working with Online Bloggers

  The Federal Trade Commission yesterday released updated guidelines on testimonials and endorsements used in marketing

• Only 37% of Marketers Know Customer Channel Preferences: Study

  A new study has found that even though most marketers are executing multi-channel campaigns, less than half have know which channels their customers actually prefer

• Circle One Hires Senior Interactive Designer

  Circle One Marketing has hired Rafael Bahamon, as senior interactive designer

• News Briefs

  DIET COKE: has kicked off its second season of “Style Series” the live online entertainment and lifestyle program

• Riding the Google Wave to Social Marketing

  Over the last few weeks there has been a great deal of buzz around Google Wave, which builds on the concept of cloud computing.

• The Positive Impact of Ratings and Reviews

  YouTube’s blog post last week about the overabundance of 5-star ratings—and whether this preponderance of the positive calls into question the very effectiveness of ratings systems —sparked a lot of commentary.