Day: March 24, 2009
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Direct Marketing | Print
Mailstream: March 25
A polywrapped catalog from The Republic of Tea includes a sample packet of Strawberry Vanilla tea, and an opportunity to make a charitable contribution with certain purchases. Plan USA, a worldwide orphan assistance organization, offers a bracelet asks for either a recurring or one-time donation. And a package touting Dr. Andrew Weil’s Self Healing Newsletter contains involvement devices, an offer for a free gift, and a soft offer of $19.95 for 12 issues.
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Email
ISIPP Announces Feedback Loop Service
The Institute for Social Internet Public Policy last week announced the launch of Feedback Loop Reports, a new service that works with ISIPP’s flagship service, SuretyMail, to monitor user feedback loops and compile them into a daily report
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Listline e-Newsletter 3/24
This file names 13,785 individuals sourced from a variety of direct
response vehicles. -
Engagement
Lysol Takes Over Bathrooms at NASCAR Races
NASCAR fans will be able to see first hand the true benefits of Lysol Disinfectant when visiting one of the “Lysol Clean” bathrooms at nine races this year.
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Yahoo Hires Elisa Steele as CMO
Yahoo Inc. has hired Elisa Steele as chief marketing officer.
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Acquisition
GameStop Promo Says It’s Good to be the Chinatown Boss
Not that the latest extension of RockStar Games’ Grand Theft Auto series needs promoting—fans seems to have a sixth sense for learning about new additions to the story
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Engagement
ABC.com Rolls Out “Ugly Betty” Webisodes Take Two
ABC.com is rolling out six weekly Webisodes to pitch the May return of “Ugly Betty” to ABC’s primetime schedule.
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Acquisition
Best Western and NASCAR Star to Play April Fool’s Joke
Best Western International is stirring up some tomfoolery for April Fool’s Day.
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News Briefs
TROPICANA: a division of PepsiCo, has partnered with Cool Earth, an international trust dedicated to protecting the rainforest in a cause marketing campaign.