Topic
Day: March 1, 2009
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Engagement
H&R Block and Others Reach Out to Young Filers
Tax brands are going after young filers with integrated campaigns
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Engagement
Cream of Wheat Heats Up
Since its purchase two years ago, Cream of Wheat has regained its footing
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Engagement
Sampling by Surprise
Intrigue, don’t interrupt, is the new approach to getting people to try your brand
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Direct Marketing | Print
Cross-Media Campaigns: Are They Worth the Effort?
Cross-media campaigns can offer confident managers a great opportunity to boost ROI. But don’t confuse cross-media with multichannel, as their objective differ.
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Elvis “Gift” Appears on Facebook
Elvis “Gift” Appears on Facebook
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Understanding Trademark Law for Promotion Campaigns
Crucial questions about trademarks in promotional campaigns
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