Sponsorship in a Scary Economy
Getting improved results while spending less money
Getting improved results while spending less money
Tax brands are going after young filers with integrated campaigns
Since its purchase two years ago, Cream of Wheat has regained its footing
Intrigue, don't interrupt, is the new approach to getting people to try your brand
Cross-media campaigns can offer confident managers a great opportunity to boost ROI. But don't confuse cross-media with multichannel, as their objective differ.
Elvis "Gift" Appears on Facebook
Promotion gets its due in tough times
Crucial questions about trademarks in promotional campaigns
Clue Board Game Adds Text-Messaging Feature
Sign promotions reach people where they can't look away