Day: January 27, 2009
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Listline e-Newsletter 1/27
Macromark Inc. is the new manager of the 10,102-name Canyon Lucky Numbers Players list.
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Super Bowl Isn’t Right Ad Vehicle for All Brands
Not all programs are right for all brands, even if that program is the Super Bowl, according to the seventh-annual Super Bowl Engagement Survey, conducted by New York-based brand and customer loyalty research consultancy Brand Keys
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Data Driven ROI
Don’t Ask For Feedback If You Don’t Want To Listen
Savvy companies that want to gauge reactions to their products and services ask customers for their comments and complaints. But are they responding to their critics or are they simply letting them vent? Here’s some tips on how to handle customer comments, both good and bad
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The Dos and Don’ts for Expanding Into the Hispanic Market
For nearly three decades, much has been written, talked about, lectured upon and researched about what has materialized as the fastest growing consumer segment in America, the Hispanic consumer market
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Disney/ABC Gets More Mobile with Verizon
Disney/ABC reiterated its third screen video strategy in a deal to make full-length episodes of series accessible to mobile handset viewers on Verizon’s V Cast Video service.
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Acquisition
Champion Lets Fans Design Hoodie with Online Contest
Champion is giving people a chance to design their own hooded sweatshirts as part of an online contest that celebrates the iconic apparel.
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American Eagle Outfitters CMO to Resign
Kathy Savitt, American Eagle Outfitter’s chief marketing officer, is resigning from her post, a company spokesperson confirmed yesterday.
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Marketers Weak on Integration and Analytics: Alterian Survey
(Direct Newsline)−Marketers may be active in multiple channels. But less than half use analytics to measure their campaigns, according to a new survey by Alterian.
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Consumer Loyalty is Still Every Marketer’s Goal
Brand ambassadors lose sight of what their job’s real mission is— to develop an impenetrable bond with their user audience. Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Here’s why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats and reasonable price increases
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TeleTech Expands Temporary Staff for Transition to Digital TV
The upcoming transition from analog to digital television signals is prompting TeleTech Holdings Inc. to hire 1,000 temporary full and part-time customer service reps this month.