Macromark Inc. is the new manager of the 10,102-name Canyon Lucky Numbers Players list.

Not all programs are right for all brands, even if that program is the Super Bowl, according to the seventh-annual Super Bowl Engagement Survey, conducted by New York-based brand and customer loyalty research consultancy Brand Keys

Savvy companies that want to gauge reactions to their products and services ask customers for their comments and complaints. But are they responding to their critics or are they simply letting them vent? Here's some tips on how to handle customer comments, both good and bad

For nearly three decades, much has been written, talked about, lectured upon and researched about what has materialized as the fastest growing consumer segment in America, the Hispanic consumer market

Disney/ABC reiterated its third screen video strategy in a deal to make full-length episodes of series accessible to mobile handset viewers on Verizon’s V Cast Video service.

Champion is giving people a chance to design their own hooded sweatshirts as part of an online contest that celebrates the iconic apparel.

Kathy Savitt, American Eagle Outfitter’s chief marketing officer, is resigning from her post, a company spokesperson confirmed yesterday.

(Direct Newsline)−Marketers may be active in multiple channels. But less than half use analytics to measure their campaigns, according to a new survey by Alterian.

Brand ambassadors lose sight of what their job's real mission is— to develop an impenetrable bond with their user audience. Developing and nurturing loyalty should be the marketer's primary, day-to-day concern. Here's why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats and reasonable price increases

The upcoming transition from analog to digital television signals is prompting TeleTech Holdings Inc. to hire 1,000 temporary full and part-time customer service reps this month.