Headlines – Mail/Mailstream one-stop leadins
Listline e-Newsletter 10/22
New Track Media has selected List Services Corp. to manage the Keepsake crafters (292,358 buyers) and quilting (330,000) master files, plus three other related lists
Tecate Promotes Next de la Hoya Bout
Tecate Beer will run a retail promotion to reach the at-home Hispanic audience for the December Las Vegas bout between Olympic gold medalist Oscar de la Hoya and World Boxing Council lightweight champion Manny Pacquiao
Obama Narrowly Wins Nick Kids’ Election
The returns are in, and Barack Obama defeated John McCain by a slim margin among voters in Nickelodeon’s “Kids’ Vote” exercise in citizenship
Pets Dress for Halloween in BHG Contest
Better Homes and Gardens is having some Halloween fun offering a contest that lets people dress up their pets for a chance at a new camcorder
Joe the Plumber Effect: Blog
Joe the Plumber in Toledo may have had his say with presidential contender Barack Obama
ValueClick Spins Off Two Non-Core Businesses
ValueClick Inc. has sold two of its units, and plans to focus on its core online marketing operations.
DMA Layoffs Include Long-Term Executives
There were four high-level employees among those laid off by the Direct Marketing Association on Monday. Three of the four senior personnel held significant tenure, according to the DMA
Invention Service Marketer Settles with FTC
The Federal Trade Commission has won a settlement with a marketer of so-called invention promotion services.
Marketers Lack Understanding of Brand Value: ANA Study
The majority of senior marketers lack an understanding of brand value, caused in part by following an archaic marketing model, a new survey has found
