Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

FootSmart Spinoff Struts its Stuff Healthy shoe and foot products marketer FootSmart mailed a spring preview edition of its new spinoff, WalkSmart, a catalog that ramps up the fashion angle while retaining the company's traditional emphasis on comfort. ...

DON’T GET THEM STARTED

|  by Chief Marketer Staff

I am appalled at the self-righteous, attacking, personal tone that Ken Magill took toward Keri Smith and Jeff Pitcher in his column (Don't Get Him Started, March)