Using Personalization to Create Meaningful Customer Conversations

Posted on by Beth Negus Viveiros

Personalization and meaningful 1:1 interactions are the Holy Grail for marketers. But creating individualized, two-way conversations can be a challenge when customers are constantly being hit from every side by all kinds of marketing messages.

Automation can help companies scale their interactions with individual customers and tie disparate information together. To learn more, join us for “Knowing Your Audience: The Science Behind Conversations That Convert,” a free live webinar on Wednesday, March 28 at 2 pm ET.

Darren Guarnaccia, CMO of Lytics, will share ideas on why marketers need to consider advanced customer data platforms to help unify data from multiple sources to build dynamic profiles in real time and craft engaging 1:1 experiences to boost loyalty and ROI.

According to the Digital Marketing Association, 77 percent of brands believe real-time personalization of their marketing is crucial, yet 60 percent of marketers still struggle to personalize content in real time.

A unified data view can help marketers created more individualized campaigns. U.K. horse racing media website Racing Post had an abundance of rich customer data, and needed a system to stitch it together to reach its audience at key decision making moments. The site worked with Lytics to create a comprehensive customer view across channels, and create more targeted, behavior-based email campaigns. Open rates were increased by 20 percent in a month, and the site saw a significant spike in subscription sales.

Want to know more? Register now to join us live on March 28, or to listen any time on-demand at your convenience.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!