
Considerations for Marketers Launching a Branded Podcast
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
Tips for pinpointing a specific niche podcast idea that your brand can speak to.
Partner Content by: Southeastern University Online Type: Article Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts — radio’s younger, on-demand sibling — are swiftly gaining popularity with many of the demographics that marketers desire most. Why are podcasts so popular? For…
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