Topic | Experiential

What Stores Want

|  by Chief Marketer Staff

Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That's

Malling The Teen Scene

|  by Chief Marketer Staff

Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

RETAIL

|  by Chief Marketer Staff

Take Charge of Education/USA Target's Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

TRADE & SALESFORCE

Home Delivery/USA Of course it's important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople - and

Account-Specific Spotlight: Detroit

Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering

Convenience is Work

|  by Chief Marketer Staff

Aside from obvious issues of size and selection, what distinguishes the convenience store channel from its supermarket, mass merchandise, and drug store

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

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CHIEF MARKETER 200 Winners Announced

CM 200

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