How Tetley Created a Zen-Like Pop-Up to Launch its ‘Live Tea’ Product Line
How Tetley Tea created a moment of Zen amid chaos.
Topic | Event Engagement
Vox Media’s PIVOT MIA Conference Brings Futuristic Tech Themes to Life
Vox Media’s inaugural Pivot MIA conference activated a future-of-tech-themed event with numerous innovative touchpoints.
Holiday Marketing: Six Valentine’s Day Brand Experiences
Valentine’s Day marketing activations, from Denny’s, Godiva, Tiffany & Co. and more.
Four Ways AT&T Will Engage Covid-Era Consumers in 2022
How AT&T plans to engage consumers with experiences in the coming year.
How Intel’s Digital-First Experience at CES Engaged Attendees
Intel engaged its target audiences with a digital-first live experience at CES.
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
Freeform Activates a Hotel Balcony Party for the Premiere of ‘Cruel Summer’
How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.
COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App
Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.
B2B Event Pivots: How Facebook and IBM Converted Global Conferences
How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.
