Ecommerce
-
Digital
Retail Website Monetization: Do’s and Don’ts
Thanks to the abundance of information, tools and features we’ve added to our pages, the path to purchase increasingly begins at the retail website. This increase in site traffic has given us an opportunity most have yet to realize—the introduction of meaningful advertising revenue through shopping media.
-
Agencies
HSN is Everywhere She Wants To Be
It was probably easier in the old days say, back in the late ’80s or early ’90s when HSN, then less than a decade old, consisted solely of live cable
-
Agencies
Shelf Help
Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in
-
Agencies
Why Not Have It All?
For a price or a click today’s consumer can have it all. At the Chicago Association of Direct Marketing’s recent IMX08 event, Yankelovich Inc. president
-
Agencies
Tube Draws Future Students to Web
To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students
-
Agencies
Your Song, Your Price
Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,
-
Agencies
Stress Relief
Misery loves company, so we’re guessing stress isn’t a loner either. Those who are feeling stressed out possibly by their dry skin now have a social media
-
Agencies
Coming Soon?
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong
-
Agencies
The Web Suits Them
Stop, look and listen is good advice when arriving at a railroad crossing. It’s also sound thinking when trying to build a relationship with an underserved