Topic | Data

Creativity Substitutes for Data in the Gay Market

|  by Chief Marketer Staff

Marketing to the lesbian, gay, bisexual, and transgender (LGBT) community isn't as difficult as quantifying the market. That was one conclusion you could draw from the Reaching Out conference held in February by students at Harvard Business School, MIT Sloan School of Management, and Yale School of Management.

Chief Marketer Videos


PRO Awards