Topic | COVID Activations

Producing Live Events Post-COVID: Nine Resources for Event Marketers

April 2, 2021 | by Sherry Chiger

Nine resources to help marketers implement effective, safe and productive live events going forward.

Netflix and Nissan Embrace Drive-Thru Experiences During Pandemic

August 28, 2020 | by Chief Marketer Staff

Brand marketers have begun to incorporate the automobile into activations to keep consumers safe during experiences.

Chief Marketer Videos

September 21, 2021 by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

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Topic | COVID Activations

Producing Live Events Post-COVID: Nine Resources for Event Marketers

Netflix and Nissan Embrace Drive-Thru Experiences During Pandemic

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