Topic | Branding

A 3 Step Brand Architecture Checkup

|  by Nancy Hansell

Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.

How a Brand Can Recover From Inauthenticity

|  by Sarah Clark

Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?

Brand Naming: How Not to Name a Brand

|  by Alison Greenberg

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to view the 2023 winners!