Brand Activations

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  Engagement

  Festival Roundup: Top 20 Brand Activations at SXSW 2025

  With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are the top 20.

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  Conversations

  Diageo Global Director: Don Julio Tequila Aims to Own ‘Day of the Dead’ Holiday

  We spoke to Diageo’s Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

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  Engagement

  Brands on Fire: White Claw Marketing VP on Connecting to Consumers at SXSW

  We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

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  Demand Gen

  Reddit Courts CES Attendees With ‘Future Tellers’ House of Clairvoyance Activation

  How Reddit’s interactive “Future Tellers” house of clairvoyance impressed B2B audiences at CES earlier this month.

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  Demand Gen

  How Chase, The Home Depot, e.l.f. Cosmetics and Corona Brought Experiences to Consumers’ Homes

  The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.