The Big Fat Marketing Blog

Universal Analytics Back-up: Transitioning to G4 Data Measurement

May 19, 2024 by Kaylee Hultgren - Data Measurement

Creating Unity Between Brands and Agencies Through Feedback loops and Radical Candor

May 19, 2024 by Miles Marmo - agencies

Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns

May 16, 2024 by Adam Rossow - brand lift

Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape

May 16, 2024 by Chief Marketer Staff - AI Search

Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

May 12, 2024 by Krishnan Venkata - Big Data

How to Create a Custom GPT for Email, ChatBots and Improved Workflows

May 12, 2024 by Scott Bartnick - AI

The Illusion of Brand vs. Demand Marketing

May 12, 2024 by Anthony Riva - brand marketing

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

May 12, 2024 by Kaylee Hultgren - Beauty Marketing

How WWE Created a 5G-Enabled ‘Chair Phone’ – Q&A With Cricket Wireless Marketing AVP

May 5, 2024 by Kaylee Hultgren - Advertising Campaign

How to Elevate B2B Buyer Personas Through Strategic Survey Insights

May 5, 2024 by Jim Kraus - B2B Buyers

On De-stigmatizing Mental Health Issues and De-Stressing Women at Work

May 5, 2024 by Chief Marketer Staff - Career Advice

Marketing Agencies, Pricing and AI: Why Something’s Got to Give

May 5, 2024 by Tracey Shirtcliff - Agency Pricing

How Etsy Is Upskilling its Workforce With GenAI and Machine Learning

April 28, 2024 by Kaylee Hultgren - AI

Three Ways Marketers Can Identify Brand Advocates

April 27, 2024 by Chief Marketer Staff - brand advocates

3 Ways to Safeguard Against ‘Blandification’ in the Age of AI

April 26, 2024 by Russ Napolitano - AI

Knowing Your Customer—When Your Customer Is a Business

April 26, 2024 by Alison Durant - B2B Marketing

Free Webinar: Building Omnichannel Trust – From Unknown Users to Loyal Customers

April 22, 2024 by Chief Marketer Staff

What Google’s Bulk Email Changes Mean for Marketers

April 21, 2024 by Jaina Mistry - bulk email

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

April 21, 2024 by Scarlett Shipp - Consumer Data Privacy

Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms

April 19, 2024 by Kaylee Hultgren - CCO

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

April 19, 2024 by Kaylee Hultgren - AI

Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

April 12, 2024 by Chief Marketer Staff - Advertising Campaign

Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

April 12, 2024 by Kaylee Hultgren - Financial Marketing

What Marketers Can Learn From the Ozempic Craze

April 12, 2024 by Greg Ippolito - Advertising Campaign