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• Agencies

  Small Wonders

  Nearly a third of U.S. small businesses project their e-commerce sales to increase over the next 12 to 24 months, notes a recent study by the Small Business Research Board.

• Agencies

  LABELING GROWTH

  If you want to put a label on DYMO’s marketing goals for 2008, try personalization. And understanding shopping patterns.

• Agencies

  Watch This

  Your watch tells you the time. It may even tell you the date. But does it inspire you? Clinical psychologist Brenda Ellner advised patients to write down

• Agencies

  Searching for Hillary

  Universal search combines all the categorical directory findings and media into a unified search engine results page. Through a new set of algorithms, Google offers results that may include videos, maps, images, blog sites and press releases that it positions by newly defined relevance and popularity.

• Agencies

  Beauty Pageant

  Fred Segal Beauty’s latest online promotion urged consumers to go beyond skin deep.

  In conjunction with marketing platform Brickfish, the spa and cosmetics marketer held a

• Agencies

  LEASHING SOCIAL MEDIA

  Nonprofits that want to mark their territory online next year need to learn to let go of the leash, says Jo Sullivan, senior vice president for development

• Agencies

  Partnering for Progress

  It might surprise some direct marketers to find out that affiliates can deliver a more desirable demographic than the average online shopper.

  According to a recent study from DoubleClick Performics, affiliate channel shoppers spend more

• Agencies

  WORKER’S PARADISE

  Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company’s culture every year for

• Digital

  J.L. Halsey Reports $2.1M 4Q Profit

  Online marketing services provider J.L. Halsey last week reported a $2.1 million fourth quarter profit on $10.8 million in revenue, up from $364,000 in profits on $7.7 million in revenue for the same quarter last year.

• Digital

  Online Retailers Embrace Welcome E-mails: Study

  (PromoXTRA) Online retailers have increased their use of welcome e-mails, according to a study by the Direct Marketing Association’s E-mail Experience Council.