Promotion
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Agencies
Huge Popularity of MyCoke Rewards Pushes Extension of Program
MyCoke Rewards has extended the expiration date for the program due to its overwhelming popularity.
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Agencies
Starbucks Spreads Cheer via Holiday Campaign
Starbucks is getting into the holiday spirit. The coffee giant is seeding out its new Cheer Pass as a means to inspire others to spread goodwill and commit random acts of kindness.
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Agencies
JVC Taps Consumers for Commercial Shoot
JVC is jumping on the consumer-generated video phenomena with a campaign that lets consumers create a TV ad promoting the company while driving awareness for the Everio camcorder.
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Agencies
Campbell Joins Go Red for Women
Campbell Soup Co. has become a sponsor of the American Heart Association’s Go Red for Women campaign, with plans to raise $1.5 million for the awareness campaign that’s now entering its third year.
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Agencies
Disney Lures Moviegoers with 45 Million Valpak Mailings, Sweeps
Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.
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Agencies
Heineken Joins Casino Royale with Promotions and TV Spots
Heineken launched a global marketing and advertising campaign this week tied to the new James Bond film Casino Royale.
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Agencies
Live from Ad:Tech: Marketers Make a Play for In-Game Advertising
In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.
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Agencies
Dodge Targets Men, Women Too in Nitro Campaign
A Dodge marketing campaign launched yesterday to promote the Nitro mid-size SUV is geared toward reaching men, but eyes potential women drivers too.
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Agencies
New Balance Runs with Multi-Million Sesame Street Sponsorship
New Balances Athletic Shoe, Inc. is kicking off a multi-million dollar partnership with Sesame Workshop, the nonprofit education arm behind the Sesame Street series, to sponsor the show and other initiatives.
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Agencies
Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs
Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.