Promotion
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Agencies
e-Miles Rewards Airline Miles for Ad Views
Beginning in January, four airlines will send out 20 million e-mails inviting their customers to watch online ads in exchange for airline miles.
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Agencies
Hewlett-Packard Piggybacks on Disney Promo
Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes.
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Agencies
Travelocity Debuts Gift Card at Retail
Travelocity, which last month launched a loyalty program for its VIP customers, is entering the gift card business.
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Agencies
MasterCard Will Run Rewards Programs for Banks
MasterCard International is readying a loyalty marketing service for banks.
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Agencies
Dairy Queen Fan Club Celebrates One-Millionth Member
Dairy Queen is celebrating its latest loyalty club milestone—1 million members—reaching its goal with help from its most recent sweepstakes.
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Agencies
Cheerios Puts Books in 5 Million Boxes
General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids’ books inside boxes of Cheerios cereal.
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Agencies
P&I Postcripts
WYNDHAM HOTEL GROUP: is rewarding members of its…THE CHICAGO TRIBUNE: has debuted a…COMDATA CORP.: a company that offers…LOYALTY LAB: San Francisco, has hired…
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Agencies
Court TV Brings Murder to Viewers in New Campaign
Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers.
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Agencies
New Balance Mall Tour Boosts Sales
A recent event touting New Balance Kids shoes in Simon malls boosted footwear sales 6% versus one year ago.