Promotion
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Agencies
Five Secrets to Successful Game-Day Sampling—Part 3
I remember once reading, “A brand name is more than a word. It is the beginning of a conversation.” This certainly is true when it comes to hand-to-hand game-day sampling.
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Agencies
Sony and Zipatoni Blasted over Stealth Blog
Sony Electronics shut down a stealth blog for its PSP video game system last week after a nasty wave of backlash smeared Sony and its agency, Zipatoni.
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Agencies
Sopranos Game Ties to Loyal Viewers
A&E Television Network is tapping into the huge popularity of The Sopranos with a game that tests viewer’s knowledge of the series.
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Agencies
Mars Readies Goodlife Pet Food
Mars Pet Care Co. will launch a high-end pet food brand next month with a slate of in-store promotions and a TV and print campaign
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Agencies
Dial Activates Apprentice Tie-In Via Sampling
The Dial Corp. is boosting its upcoming tie-in with The Apprentice with sampling efforts and other promotions around two new product launches.
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Agencies
Corona to Appear in Boxing Drama
Corona has gone Hollywood.
The beer brand is making an appearance in the upcoming film From Mexico with Love, a boxing drama. Corona signage will dress bar scenes and banners will be used in pivotal fights in the film.
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Agencies
Papa John’s Ramps Up Gift Card Marketing
Papa John’s is using the holidays as a platform for a major relaunch of its gift card. The campaign focuses on a push to drive overall sales and bring in new customers
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Agencies
Circuit City, Best Buy, Others, Enhance Gift Cards
Circuit City’s newest gift card is just as valuable at the DVD player as it is at the cash register.
Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game. -
Agencies
Blockbuster Incents Netflix Customers with Free Rentals
Blockbuster Inc. is luring users of rival online movie rental service Netflix with free movies
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Agencies
Hotel.com Spreads Message in Digital Campaign
Hotels.com has launched its first online viral campaign.
The viral component focuses on an online instant-win game at HotelGiveAway.com that can be forwarded to friends.