Promotion

• Agencies

  P&I Postscripts

  RECYCLED PLASTIC CARDS: are now available through card-printer Arthur Blank & Co.

• Agencies

  Neiman Marcus Offers First Crack at Lexus Hybrid

  Lexus is launching its new hybrid car with a special offer for Nieman Marcus’ inner circle

• Agencies

  Marriott Sells Loyalty Points Online

  Marriott International Inc. is giving members of its loyalty program the chance to buy additional points online to earn rewards.

• Agencies

  State Farm Targets Parents Via Nickelodeon Deal

  State Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network’s best-loved characters.

• Agencies

  Yahoo Launches Intern Contest Tied to Apprentice Premiere

  Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes

• Agencies

  Grease Takes To the Streets Via Buzz Campaign

  Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want.

• Agencies

  Pop-Tarts Play Trivial Pursuits

  Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries

• Agencies

  FSI Coupon Worth Reaches $300 Billion in 2006: Marx

  Marketers distributed 253 billion coupons via FSIs last year, worth more than $300 billion in discounts to shoppers.

• Agencies

  Warner Bros., VH1 Launches Songwriter’s Contest

  Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest.

• Agencies

  Wild Oats Pushes “Healthy Aging” In-store

  Natural foods grocer Wild Oats is launching an in-store program to teach consumers how to age gracefully