Promotion

• Agencies

  Pepsi Pulls Out all the Stops to Engage Young People with Packaging

  In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults

• Agencies

  Pond’s TV Sponsorship Brings Product Placement, Contests

  Pond’s, the anti-aging skin care line, has signed a deal to become the presenting sponsor of a six-hour television event, The Starter Wife.

• Agencies

  Sponsors Return for SI Kids Snow Search

  Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders.

• Agencies

  Sesame Workshop Launches Apple Program with Hannaford

  Sesame Workshop and Hannaford Supermarkets are hoping to give kids a little encouragement to eat apples with the help from Grover and friends.

• Agencies

  Febreze Goes on the Road to Find a Fresh Face for a TV Spot

  Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot.

• Agencies

  Event-Marketing Spending: Nowhere to Go but Up?

  (Promo) First, the bad news: Spending on event marketing fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to “Promo” magazine’s 2007 Event Marketing Trends survey.

• Agencies

  HBO Pushes Rome with Wine Samples

  HBO is giving viewers a little taste of Italy via wine bottles to drive tune-in to the second season of Rome.

• Agencies

  Dunkin’ Donuts Offers Incentives to Boost Stored-Value Card Sales

  Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.

• Agencies

  Promotional Products Get the Message Across: PPAI Study

  Adding a promotional product to the media mix it a good thing.

• Agencies

  Comerica Extends Miles Program to Debit Cards

  Comerica Bank is rolling out two new debit cards that let owners earn WorldPerks airline miles.