Promotion
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Agencies
El Pollo Loco Kicks off Apprentice-Themed Contest
El Pollo Loco is extending its recent appearance on NBC’s The Apprentice: Los Angeles with an online contest that lets fans mimic the show’s task for a chance to win tickets to the finale.
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Agencies
Playtex Starts Promotions for New Tampon
Playtex is out with a slate of promotions for its new tampon, including sponsorships and sampling
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Agencies
KFC Takes a Shot at Wendy’s with Free Chicken Strips
In a competitive swipe against Wendy’s, KFC is promoting free samples of its signature Crispy Strip today at participating restaurants.
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Agencies
Julie Roehm Sues Wal-Mart
Julie Roehm filed a lawsuit last month against Wal-Mart Stores for breach of contract and fraud stemming from her dismissal from Wal-Mart in October, PROMO has learned.
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Agencies
Turner Entertainment, Sponsors Team Up for SAG Awards
Turner Entertainment is teaming up with several marketing partners, including L’Oreal Paris, MasterCard and Nestlé USA, to boost the 13th annual Screen Actors Guild Awards.
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Agencies
Wal-Mart Moves CMO Fleming to Merchandising Post
Wal-Mart’s CMO John Fleming has a new job.
He has been named chief merchandising officer as part of a new merchandising strategy that matches brands to specific areas of the store, and to shopper segments.
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Agencies
Sampling Helps Kick Off Aquafina Alive Debut
Aquafina is targeting a number of popular film festivals to put samples of its new vitamin-enhanced water beverage into consumers’ hands.
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Agencies
Upper Deck Drafts No. 23 for Basketball Card Contest
The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck.
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Agencies
Quality, Past Experience Drives Loyalty: Roper
Quality, not price, has become a more important factor to consumers’ brand loyalty.
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Agencies
United Cracks Down on Frequent Flier Miles
United Airlines is joining a list of carriers placing limits on people who have frequent flier miles and aren’t using them.