Experiential

• Agencies

  RFID Ramp-Up

  What’s the purpose of a shopper marketing promotion if the merchandise is sitting in the store’s back room rather than out on display where it belongs?

• Agencies

  McDonald’s Samples McSkillet Burrito for Leap Year Event

  McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.

• Agencies

  Bronx Is Biggest Sports Event Destination: Survey

  Forget the Beijing Olympics. The top event destination among sports enthusiasts is this year’s Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY.

• Agencies

  Salon Selectives to Renew Old Brand Name with New Formula

  Salon Selectives, the line of women’s hair-care products made popular in the 1980s and 1990s by Helene Curtis Inc., has re-launched under new ownership, but with the same bright pink bottles and apple fragrance.

• Agencies

  Retail Center Launches Cash Giveaway Campaign

  A New York shopping center is giving people an incentive to visit its shops: Free cash.

• Agencies

  Virgin Megastores Rolls Out Digital Signage Network

  Virgin Megastores is rolling out digital signage in select stores nationwide to better target customers with promotions and other content while they shop.

• Agencies

  Taco Bell Gets Saucy with Brazilian Model, Sports Illustrated

  In a promotional tie-in with the Sports Illustrated Swimsuit Issue, Taco Bell is giving Web visitors a chance to play virtual shutterbug with an actual SI model.

• Agencies

  Subway Celebrates Spokesman’s 10-Year Weight Loss

  Losing 245 pounds—and keeping it off—is worth celebrating.
  That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle.

• Agencies

  Wendy’s, Dr Pepper Partner for Regional Music Promo

  Wendy’s is teaming up with Dr Pepper to run an in-store promotion in four markets tied to an upcoming music festival in Austin, TX.

• Agencies

  Tecate Drives Long Beach Grand Prix Events

  Tecate is expanding its presence as official sponsor of the Toyota Grand Prix of Long Beach, adding its Tecate Light brand as presenting sponsor of the music performances for the race weekend.