Experiential
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Agencies
A Midtown Castle for The Tudors
To provide the right ambiance for its premiere screening of The Tudors second season, Showtime commissioned a castle for midtown Manhattan. The premium
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Agencies
Dr Pepper Teams with Supervalu, Kroger to Promote ‘Indy’ Flick
Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”
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Agencies
Revolution Stages ‘Ultimate Athlete’ Competition for Men’s Fitness
Revolution is set to line up competitors for what’s being billed as the first annual ‘Ultimate Athlete’ event with primary sponsor Men’s Fitness magazine on Sunday.
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Agencies
Coalition Asks BK to Pull Toy Premiums
Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”
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Agencies
Nestle Makes Noise at Minor League Baseball Parks
Nestle is hosting Nestle Drumstick Cones Family Days at minor league baseball ballparks around the country as part of its Minor League Baseball sponsorship.
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Agencies
Arby’s Owner Buys Wendy’s for $2.3 Billion
Triarc Cos., the owner of the Arby’s fast food chain, has agreed to buy competitor Wendy’s International for $2.3 billion.
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Agencies
Sara Lee CMO to Leave Post
Sara Lee Food & Beverage’s chief marketing officer plans to leave the post next month after nearly three years with the company.
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Agencies
Wisk Rolls Out Passion Sweepstakes
Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality.
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Agencies
Beer Brand Corners Boxing Bout
The Tecate beer brand will reach out to adult Hispanic boxing fans in the U.S.
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Agencies
Gillette Runs Contest to Find Sports Phenom
Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport.