Experiential
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Agencies
Kraft Singles Celebrates Mother’s Day with Samples, Gift Coupons
Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches.
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Agencies
McDonald’s to Sample 8 Million New Chicken Dishes
McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort.
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Agencies
Taco Bueno Takes Mobile Couponing Chain-wide
All Taco Bueno customers can now get Mexican food on their phones—not through poor table manners, but with mobile coupons in the chain’s first cellphone campaign to cover its entire eight-state market.
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Agencies
Samsung, Voig.com Crown NYC ‘Guitar Hero Champ
In a tense, eight-hour competition in New York City last Friday, two contestants took home real Gibson Les Paul guitars after demonstrating their virtual licks playing the “Guitar Hero” video game
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Agencies
Virgin Mobile Sponsoring Third Music Festival
Cellphone service provider Virgin Mobile returns with its third annual music festival Aug. 9-10 at the Pimlico Race Course in Baltimore
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Agencies
Robeks Kicks Off Campaign with Free Smoothies Offer
Robeks Corp., a premium fruit smoothie and healthy eats franchise chain, launched last week its 2008 “Summer of Fun” campaign with a basketful of summertime favorites from
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Agencies
Recession Rewards
The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers
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Agencies
Blogging 101
Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.
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Agencies
A Midtown Castle for The Tudors
To provide the right ambiance for its premiere screening of The Tudors second season, Showtime commissioned a castle for midtown Manhattan. The premium
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Agencies
What a Ride
Mark Mears has spent his marketing career working for brands like Pepsi-Cola, Pizza Hut, McDonald’s, Frito-Lay and JCPenney. He’s seen the business not