Experiential
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Agencies
S&K Menswear Celebrates Father’s Day with Viral Campaign
S&K Menswear is saluting Father’s Day with a viral campaign that lets people paste images of Dad’s head onto a dancing body.
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Agencies
Viva Beisbol
When State Farm was considering a promotional strategy to reach Hispanic consumers, the home and car insurer settled on a core cultural interest for Americans
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Agencies
Buzz Lightyear Takes Off on NASA Educational Mission
Buzz Lightyear will finally realize his mission to go into outer space – for real.
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Agencies
Apparel, Entertainment Top Mom’s Spending: Survey
When it comes to discretionary spending, moms drop the most (23%) on a single category—apparel
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Agencies
Harrah’s Partners with Jackie Collins for Book Bus Tour
Casino property Harrah’s Entertainment is teaming up with best-selling author Jackie Collins and St. Martins Press to launch a national book bus tour.
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Agencies
Absolut Taps Aspen for On-Site Hispanic Promotions
Absolut Vodka has put Aspen Latino, the Hispanic promotional division of Aspen Marketing Services, in charge of its nationwide Hispanic experiential marketing.
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Agencies
ESPN Rides NBA RV Tour Into Finals
ESPN is wrapping up its National Basketball Association RV tour on post-season swing, with stops planned for what could be a bi-coastal final series.
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Agencies
NBC Sports, MTV Team Up for Action Sports Tour
NBC Sports has struck a partnership with MTV around the Action Sports Tour with multi-screen video and product licensing to build the extreme sports profile.
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Agencies
Hershey’s Promotes Bliss via Experiential Party
The Hershey Co. has turned to parties to generate word-of-mouth and buzz around some of its new products.
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Agencies
Stop & Shop Runs 10% Discount to Boost Business
Stop & Shop is pushing a new 10% discount coupon for customers to apply to their next order to drive store traffic and drum up good will.