Experiential
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Agencies
Burger King Readies Apple Fries Sampling, New Kids Meal Push
Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.
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Agencies
Coke Adds Coffee Kick to Full Throttle Energy Line
Those consumers who tend to get drowsy downing energy drinks need worry no longer: The Coca-Cola Co., owner of the Full Throttle energy beverage brand, is rolling out three flavors that add premium coffee to the Full Throttle energy and vitamin blend.
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Agencies
Beautiful Bovines
The glorious cows of CowParade, those memorable herds of dozens of colorful and funky fiberglass bovines seen grazing along sidewalks and in plazas in
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Agencies
Stacking Up
When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount
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Agencies
Wise Snacks Hits the Streets with Baseball-Themed Sampling Effort
Wise Snack Foods is hitting the streets of New York City and Boston with brand ambassadors to talk up its products through a sampling campaign.
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Agencies
7UP, Celebrity Chef Team up for a Winning Recipe
Chef Carlos Fernandez of Hi-Life Café in Fort Lauderdale is touring supermarkets in Chicago, Houston and Dallas this month and July to offer live demonstrations of healthy cooking with 7UP soda.
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Agencies
7-Eleven Backs Slurpee with Largest Slate of Promos
7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors.
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Agencies
Capri Sun Looks for ‘Pouch Respect’ on Sampling Tour
Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages
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Agencies
Qdoba Mexican Grill Taps Craven for Director of Marketing Post
Qdoba Mexican Grill has promoted David Craven to director of marketing.
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Agencies
John Frieda Stylists Give $500 Makeover for Free
John Frieda, the coiffure guru of London, Paris and New York, has turned an 18-wheeler into a Salon on Wheels to offer women a hair makeover and to promote its products.