Experiential

• Agencies

  Macy’s Celebrates Asian-Pacific Trends, Guests Get 15% Off

  This month, Macy’s will hold in-store events specific to Asian-Pacific American influences in fashion and style

• Agencies

  Esprit “Semi-Nude” Event Draws Thousands

  Esprit last week staged a “semi-naked” event for the grand opening of a New York store, drawing thousands of people

• Agencies

  Why Wegmans is Tops

  A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force

• Agencies

  Influential Events

  It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It’s

• Agencies

  Reviving that Impulse Spark

  Whatever happened to grabbing a box of Godiva chocolates off the shelf simply because you wanted an extravagant treat? Oh, right, it’s not in the budget

• Agencies

  Consumers Put Price First in Calculating Retail Loyalty: Colloquy

  When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One

• Agencies

  Ghirardelli Gives Out One Million Chocolates

  This month, and throughout the month of April, one million Ghirardelli Chocolate Squares will be handed out to people in a number of major metropolises as part of a promotional campaign

• Agencies

  How Behavioral Targeting Impacts Cart Abandonment

  The cart abandonment rate is one the most watched metrics in retail e-commerce

• Agencies

  Rite Aid Offers Gift Cards in Exchange for New Prescriptions

  Rite Aid is running coupons in its weekly circulars and in other advertising and promotional materials to get people to switch to its prescription services

• Agencies

  Advice for CPGs Targeting Four Key Generations: Nielsen

  The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups