Experiential
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Agencies
Chevy Puts a New Spin on an Old Model
Chevy is giving its old-style events some modern whizbang with a dose of augmented reality
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Agencies
Eye Popping Packaging: The Shelf Appeal of Holograms
Holographic packaging can add shelf appeal and draw consumers’ attention. The latest advances in film coating and manufacturing technology have opened
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Agencies
Four Wheels for Four Legs
Mitsubishi is the official vehicle sponsor for the Chicago Chapter of PAWS, the city’s largest No Kill humane organization. The running group Team Paws
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Agencies
When, Where and Why; Tips for Live Events
Planning a live event? If you want it to be a success, don’t forget the basics, like: MESSAGE: Make sure the on-site elements and activities effectively
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Agencies
10 Tips to Integrating Experiential Marketing
Integrating experiential marketing into any program requires multiple steps for success
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Agencies
Dole to Make First Appearance in Rose Parade
Dole Food Co. is joining the ranks of brands creating whimsical floats for the much watched 2011 Rose Parade
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Agencies
Soap.com Street Campaign Urges New Yorkers to “Schlep Less, Shop More”
New Yorkers are sadly accustomed to seeing people living in boxes. But during the second half of October they could also see a handful of people dressing in cardboard and interacting with the world
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Agencies
SuperFruit Juices Sales Jump 30% on Buy-One-Get-One-Free Promo
Genesis Today, the maker of SuperFruit Juices, made the most of testing a sampling campaign by staging it in close proximity to one of its production facilities so the logistics of supplying product
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Agencies
How Simon Mall’s New App Benefits Retailers and Shoppers
A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store
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Agencies
Mrs. Meyer Sampling Event Turns SF Fountain into Kitchen Sink
Eco-friendly cleaning brand Mrs. Meyer’s brought its Clean Day products to San Francisco last month-and dumped them into the fountain in San Francisco’s Ghirardelli