Experiential
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Agencies
Tips to Launch Successful Mobile Promotions
Here are some expert tips to take before you develop and launch your mobile marketing campaign.
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Agencies
As Hispanic Population Grows, So Do Challenges for Marketers: 5 Insights
The Latina shopper is a smart, knowledgeable shopper
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Agencies
Marketers Help Consumers Stick to New Year’s Resolutions
Trying to get consumers to change their habits for the better is an annual first-quarter ritual
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Agencies
Half of Top Luxury Brands Are “Feeble” in Mobile: Study
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.
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Agencies
Can a “Great For You” Food Label Build Loyalty?
Walmart adds “Great For You” icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?
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Agencies
Live Alligators in NYC Draw Crowds, Press for “Swamp People”
The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City
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Agencies
JC Penney Opts Out of the Discounting Arms Race
Depending on your viewpoint, JC Penney announced Wednesday that it is migrating down
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Agencies
5 To Do’s When Activating Digital Shopper Marketing Programs
Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.