Experiential

• Agencies

  Peapod Names Times Direct

  Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner

• Agencies

  For Your Consideration: The Service Merchandise Case

  A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney

• Agencies

  At Retail

  Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

• Agencies

  Account-Specific Spotlight: Buffalo

  Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

• Agencies

  Checkout

  Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

• Agencies

  Account-Specific Spotlight: Buffalo

  Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

• Agencies

  What Stores Want

  Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

• Agencies

  Account-Specific Spotlight: Salt Lake City

  Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

• Agencies

  Malling The Teen Scene

  Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

• Agencies

  RETAIL

  Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart