Experiential
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Clark Zones In: New c-store format plays up brands.
Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores
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Retail 2000 Survival Tactics
In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant
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Sample Patter
Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail
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Cash register to-go
Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying
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Wal H Mart: Drives the Decade
Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the
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Check This Out:
Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion
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Clicks and mortar
Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers – including
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Retailers: Family Trees
In the age of consolidation, it’s often hard to keep track of retailers without the proverbial scorecard. Here’s a rundown of the chains and regional
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Your Tax Dollars at Work: Compaq uses street tactics to spur federal sales.
For federal employees, Washington DC’s summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a
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Agencies
Coke Has ’em Drinking in the Aisles: Goes great with pizza samples.
Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers