Experiential
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Agencies
Truth Orange Hitting the Slopes
Truth, the largest national smoking prevention campaign for youth, will reach out to young people at popular winter ski resorts during its truth Orange winter grassroots initiative. Traveling with signature orange truth vehicles rigged with DJ decks, …
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Agencies
ABC Tour Touts New Shows
ABC Television braved sub-zero temperatures to host its Winter Preview Party at the Mall of America last weekend. The two-day event promoted primetime and daytime programming including Super Nanny, Blind Justice and General Hospital. Mall-goers played …
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Agencies
Nerf Signs Up As Harlem Globetrotters Sponsor
Hasbro, Inc.’s Nerf brand has signed on as a sponsor of the Harlem Globetrotters. The deal includes sponsorship of the 2004-2005 North American tour, and title sponsorship of the 6th Annual Harlem Globetrotters vs. The NABC College All-Stars Game on …
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Agencies
First Class All The Way
First class passengers on select Continental Airlines flights can soon carry that “first class” feeling with them, thanks to a new deal between Premier Bags, Inc., and the airline to distribute free luxury gift bags to customers. Starting Feb. 1., …
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Agencies
Slim-Fast Touts Success Stories
Slim-Fast Foods is using real stories to pitch its new Slim-Fast Optima Diet in an advertising and retail promotion campaign. The effort centers on TV and print ads featuring two real-life Slim-Fast users, chosen from thousands who wrote to Slim-Fast …
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Agencies
Private Plans
PRIVATE LABEL COULD move center-stage this year as Sears, Roebuck & Co. and Kmart Corp. merge their portfolios under the new Sears Holdings Corp. Store
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Agencies
National Impact
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks
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Agencies
Crowd Control
When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,
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Agencies
Q&A: Damage Control
MARC FEIN Senior VP programming/production, Outdoor Life Network, Stamford, CT It is a shame that last year’s Super Bowl stunt has forced us to lose some
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Agencies
National Impact
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks