Experiential
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Agencies
Brands Hit The Ice With NHL Partnerships
Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing.
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Agencies
JetBlue Airways Taps Mr. Youth for Promo Stunts
JetBlue Airways has signed on youth marketing firm Mr. Youth to handle a variety of promotional activities for the low-cost carrier to help build brand awareness among consumers.
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Agencies
Toyota and NBA Tour Thanks Military
Toyota Motor Sales USA, Inc. is maximizing its partnership with the National Basketball Association through the launch of the league’s 2006 Finals Trophy Tour to five military bases in the U.S. heartland.
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Agencies
Visa Brings Checking Alternative to the Streets of New York
Visa is bringing its “Life Takes Recycling” TV spot to the streets of New York City next week to drive home a message that checkbooks are becoming obsolete.
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Agencies
Wal-Mart Hosts ALL YOU Spring Event
Wal-Mart will host “Fresh Start for Spring” events this weekend in 1,000 stores with six sponsoring brands: Weight Watchers, Suave, Nature Made, Mott’s, Sunkist and WD-40.
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Agencies
McDonald’s CMO Pushes Healthy Story
McDonald’s CMO was in New York City yesterday, dressed in running pants and T-shirt, spreading the message that the company plans to do a better job telling its story—that it offers choices for consumers, not just burgers and fries.
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Agencies
Melitta Tests Euro Café Tour
Melitta USA is bringing a taste of Europe to Philadelphia for the next six weeks, and may tour a slate of U.S. cities in 2007.
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Agencies
Maker’s Mark Turns U.K. Cabs into Billboards
Maker’s Mark bourbon whiskey has launched its first major marketing campaign in the U.K. to bring attention to the brand and drive consumers to bars that carry the hand-made Kentucky straight bourbon.
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Agencies
Wal-Mart Begins Cross-Country Walk
Wal-Mart Stores and pedometer maker Sportline step off tomorrow with a 14-week tour of 12 Americans walking from New York to California.
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Agencies
GSN Kicks Off LINGO Contestant Search
GSN, the network for games, is on the hunt for LINGO contestants and is rolling out the effort with a five-market search.