Experiential

• Agencies

  7-Eleven Brings Simpsons to Life

  7-Eleven has gone all-Simpsons for a month long in-store and online promotion tied to “The Simpsons Movie.”

• Agencies

  Lucky Jeans Hits the Road Via ‘Denim Highway’ Tour

  Lucky Brand Jeans is pounding the pavement in a new marketing campaign designed to boost its brand and promote new store openings.

• Agencies

  Sweet Memories

  Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where

• Agencies

  Nothing Like Free

  It’s a long slow road from retailer’s shelves into the hands of the consumer. How do you speed it up? What’s a shortcut to stimulating demand? The shortcut

• Agencies

  Ready, Aim, Shop

  U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O’Lakes deli cheese when they enter their local

• Agencies

  Stupid Vs. Strategic Sweeps

  Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes

• Agencies

  Hooked on Going Mobile

  Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer

• Agencies

  Build-A-Penguin

  Build-A-Bear Workshop, Inc.’s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain’s more than 275

• Agencies

  Starbucks to Promote Climate Change Flick

  Starbucks Corp. is out with a summer movie promotion designed to raise awareness about climate change and build on its commitment to environmental causes.

• Agencies

  Friendly’s Kicks Off Consumer-Generated Contest

  Friendly’s has rolled out a summertime promotion asking teens and young adults to show their passion for the brand through a video and photo contest.